Exceptional companies are always built upon a foundation of exceptional associates. When it comes to finding the right fit it’s crucial to sell your culture and not your job.
Have you ever seen a job post with little content about the actual job itself? It’s all about the culture, the lifestyle, the dream. After reading some of these you’re thinking, “I have no clue what I would be doing, but the post makes me want to drop everything and join their team.”
Too many companies recruit solely on job responsibility, titles, and function. They tell you what you will have to do and who you will be reporting to. Sell your culture and vision in your job postings instead. You will get better applicants and much more excitement following the hire as well.